Students will apply the principles of audience development, audience diversity, arts marketing and multiple income-generating streams; generate marketing plans; market research; implement all aspects of arts marketing handled in an arts marketing department.
The course covers the essentials about sponsorship and philanthropic selling, patron fundraising, membership programs, endowment campaigns and major gift donor cultivation programs for arts organizations including museum programs.
Students will generate an effective and collaborative strategic planning process for a mission-based and multi-stakeholder arts organization; understand a variety of strategic planning tools; gain insight into the principles of governance; become acquainted in leading deep organizational change with change management tools.
Students will analyze a variety of leadership styles and organizational cultures, and provides skills in leading through complexity and change in a quickly evolving industry.
This course provides an overview of Canadian cultural policy and its impact on arts organizations and artists. This includes a study of the historical development, formulation and execution of cultural policy in municipal, provincial and federal jurisdictions and key current policy issues and trends.
Students will acquire a working knowledge of the rights and needs of artists, artist unions and associations, relevant requirements of labour law, AODA and the Occupational Health and Safety Act, collective bargaining process, and negotiating contracts.
In addition to obtaining experiential learning within an arts organization, students will write a research project report that will include an in-depth strategic review encompassing artistic vision, audience development, revenue and business development, governance and human resources, financial analysis and the external environment.
This course offers a primer on personal and organizational creativity, and is designed to support participants to develop an entrepreneurial mindset. The course uses a design thinking method to assist learners to imagine model, and communicate ideas for new creative products, processes, services, business models, and ventures.
This course examines a range of administrative and collaborative skills necessary for producing theatre works. Among the areas that will be defined and discussed are marketing, budgeting, fundraising, staffing, and production management.
Introduction to basic principles and skills in accounting and finance relevant to employment relations specialists. Topics include: financial concepts, statements and tools, principles of accounting, budgeting processes, financial forecasting, costing and reporting and the regulatory regime.