Design thinking is an innovation method for arriving at human-centred creative solutions. It resonates widely with those seeking to drive corporate, technical, or social innovation.
This course delivers an introduction to the economic and organizational dimensions of innovation and entrepreneurship.
This course develops an understanding of the basic principles, processes and applications of public relations and marketing communications in the arts and entertainment sectors, and across the creative industries. From arts marketing, fundraising, and publicity, to talent and music management, and event planning, the course covers how public relations can be applied to many fields.
Students will assess the increasing importance of creativity skills in the 21st century, and engage in practical assignments to increase their own creative confidence.
This course offers a primer on personal and organizational creativity, and is designed to support students to develop entrepreneurial mindsets. We will study emerging theories and methods for driving innovation across the performing arts, creative and cultural industries -- and beyond.