Queen's University

Creative Entrepreneurship [ENIN 301/ARTL 814]

Creative Entrepreneurship
ENIN 301/3.0


Course Description

This course offers a primer on personal and organizational creativity, and is designed to support students to develop entrepreneurial mindsets. We will study emerging theories and methods for driving innovation across the performing arts, creative and cultural industries -- and beyond. Students will practice developing, growing, and promoting creative ideas, projects, services, people, and artistic enterprises. The course will be of interest to budding and established artpreneurs, entrepreneurs, and to intrapreneurs engaged in innovation within organizations. Creatives of all types, from marketing to software design, theatre to publishing, music to hospitality, education to healthcare -- will benefit from this course.

Learning Goals

On completing this course students will have a broad understanding of the methods and skills needed for creative innovation. And they will have practiced designing and delivering pitches and pilots for new products, processes, services, and ventures across a range of creative sector businesses and organizations. Over the six weeks of this course students will be engaged in activities including for example:

Practicing a disciplined approach to brainstorming that leads to actionable ideas and insights and improves problem-solving skills 
Conducting online market and user experience research to discover innovation opportunities
Developing the intellectual flexibility and empathy to examine problems from the point of view of the user, audience, or client 
Reflecting on the value and impact of entrepreneurial thinking to the production and promotion of creative products, processes, business models, and services 
Framing innovative ideas and initiatives and communicating them to others using digital and visual multimedia content and storytelling techniques

Course Design and Delivery

This course is delivered exclusively online, and offered in a 6-week condensed format (July-August), and/or in a 12-week format (September-December). The course is paperless -- all readings are digital, all assignments are submitted and assessed online, all lectures are in podcast or video format.


Attendance at the periodic live webinars is optional, as all web meetings are recorded for on-demand viewing later. There are no group work activities or required synchronous sessions in this course, with the exception of two short timed quizzes, which take place on the learning management system (OnQ) and are open for 12 hours each (to suit students in different time zones). This course does not involve any face-to-face on-campus exams. Even the office hours are conducted via video chat, with 1-1 consultation bookings available several evenings per week. 

Required Materials

Students will need access to high-speed web connectivity for the duration of the course. There is no textbook or reading package to purchase. The required readings for this course include popular news articles, excerpts from business trade titles, case studies, and short academic research articles about creativity, innovation, and entrepreneurship from across the disciplines and creative industries. 

Likewise, there is no special software required to purchase. Instead we will be relying on free, cloud-based apps that work equally well on Mac/PC and should be accessible on your connected mobile devices too.


• 75% creative research assignments (3 @ 25% each)
• 25% online quizzes based on the readings and lessons (2 @ 12.5% each)

Creative research assignments in this course will result in digital deliverables such as pitch decks and flipbooks, storyboards, business model canvases, personas, empathy and journey maps, interactive prototypes, mockups, infographics, moodboards, brand boards, landing pages, and the like. If you are unfamiliar with these types of assignments, this is a great opportunity to quickly expand your hard/soft skill set and creative/digital communication competencies.

Please note: 

There is absolutely no previous experience with graphic design required to do well in this course. No business background is needed. If you want to improve your creative thinking skills, hone your visual information design competencies, and grow your entrepreneurial mindset, this is the course for you. Join us!

Professor: Sidneyeve Matrix

Questions? Get in touch, I ❤︎ questions: matrixs@queensu.ca

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