Queen's University

ENIN 200/3.0 

 

This course delivers an introduction to the economic and organizational dimensions of innovation and entrepreneurship. Using case studies of real companies and initiatives, we’ll evaluate how disruptive and incremental innovations bring about changes in the market by prompting new products and services, business models, technologies, and paradigms.

  • Learning Hours: 120 (84 Online; + 36 Private study)
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  • Launches: Fall 2017
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  • Delivery Method: This course is offered exclusively online.
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  • Prerequisite: Level 2 or above. (in other words, you need to be at least a second-year student)

Detailed Course Description:

The aim of this course is to provide students with theoretical and applied knowledge on the economics and organizational dimensions of innovation and entrepreneurship. It mixes theory with practice, and students will be challenged to apply principles, concepts and frameworks to real world situations. It will address the types of market research that can be used for different types of innovations.

Lesson Topics May Include:

  • Why entrepreneurship? (economic and personal factors in choosing and entrepreneurial career path)
  • The Entrepreneurial mindset (diversity, HBDIs, risky vs. reckless, uncertainly and ambiguity, skill vs. attitude)
  • The Design Thinking and Systems Thinking approach (personas, journeys, market segmentation)
  • Lean Start-ups (The Business Model Canvas)
  • Value Propositions and the Price-Value-Cost Ladder
  • Human Centred Design (MVP vs. Prototype, Problem-solution fit, product-market fit)
  • Social innovation, social enterprise, intrapreneurship/entrepreneurship (important commonalities, important differences)
  • Intellectual property management and protection
  • Capitalizing the Venture (the Equity Waterfall, considerations and implications of various sources of venture financing)
  • Staffing the Venture, Who’s Who in the Zoo – (corporate Rights, Roles and Responsibilities; Ethics and Deportment)

 

Instructor:

Greg Bavington is the Executive Director at the Dunin-Deshpande Queen's Innovation Centre. Mr. Bavington has served as equity partner and senior executive leading several acquisitions, turnarounds, mergers and green-field expansions of US and Canadian companies. He has extensive experience as a senior design engineer on major engineering design projects around the world, and as a senior business executive in the manufacturing sector. 

Together with his wife, Greg started and sold a successful family venture (medical products). He serves on several private-sector boards, and is a Trustee and investor with a private-equity group in Western Canada. Greg is past member of Queen’s University Council and past member of the Queen’s Engineering Society Board of Directors.

Currently Greg teaches in The Smith School of Business Master's in Entrepreneurship and Innovation Program.


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