Queen's University Logo

Design Thinking

ENIN 140/3.0

Prof: Sidneyeve Matrix

Design thinking is an innovation method for arriving at human-centred creative solutions. At its core, the process is powered by empathy, so design thinkers develop a deep understanding of the needs, desires, motivations and frustrations their users experience. In the process, design thinking guides innovation teams to envision, build, and deliver more intuitive, frictionless, delightful, and effective user experiences.

From education to health care, in the performing arts, engineering, social services and human relations, from manufacturing to retail — and everything in-between, design thinking is being used across cultural, academic, and business sectors. As a collaborative and creative problem-solving method that delivers rapid results, the design thinking approach resonates widely with those seeking to drive corporate, technical, and social innovation. 

By the end of the course, participants will have improved their critical observation and listening skills, their creative thinking and ideation proficiencies, and their digital and visual communication competencies. 

Deliverables may include for example, mockups, adverts, flowcharts, moodboards, posters, infographics, journey maps, personas, wireframes, webpages, or social media graphics.


  • creative compositions (see deliverables list above) 
  • online quizzes (based on readings and lectures) 

Please note: there is no on-campus final exam in this course, no textbook or software to purchase, and no previous experience with graphic design required.

Delivery Method: This course is offered exclusively online. Students can expect to spend approximately 10 hours a week (120 hours per term) in study / practice and online activity for this course.