Queen's University

ARTL 801

3.0 Units

Learn about audience development, market research, marketing budgets and forecasts, and more.

Students will apply the principles of audience development, audience diversity, arts marketing and multiple income-generating streams; generate marketing plans; market research; implement all aspects of arts marketing handled in an arts marketing department.

Active learning projects include generating marketing budgets and forecasts using analytics and metrics, and creating a strategic marketing plan.

This course includes a capstone project which will be a group investigative field study of an arts organization and best arts marketing practices (national and international) that culminates in a final written and oral presentation which will include recommendations to the arts organization being examined.


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