ARTL 802: Arts Philanthropy
3.0 Units ● Course Begins 01 May
Students will apply the principles of philanthropy to create campaign structures and implement techniques, and plan corporate, foundation, and individual fundraising campaigns using direct response and prospect research. The course covers the essentials about sponsorship and philanthropic selling, patron fundraising, membership programs, endowment campaigns and major gift donor cultivation programs for arts organizations including museum programs.
The course will help students to understand the continuum of giving, and to create a prospect pipeline through a process of cultivation resulting in donations. Learners will become more knowledgeable about current giving and demographic trends and practices in fundraising, within a dynamic national and international environment.
The course teaches participants how to develop realistic fundraising goals and plans with a solid understanding of individual, major gift, planned giving, capital gifts, sponsorship, and foundation fundraising.
Lessons on communication, staffing and department structures, grant writing, and database management will prepare future arts organization leaders.
About the Instructor
As a development professional and consultant, Dory Vanderhoof has been associated with more than $2.5 billion of contributions to performing arts organizations. A Senior Partner for Genovese, Vanderhoof & Associates since 1989, Dory Vanderhoof has assisted more than 200 arts, culture and heritage institutions throughout North America.