Queen's University


ARTL 805: Strategic Planning

1.5 Units ‚óŹ Course starts in May

Course Description

In this course students will generate an effective and collaborative strategic planning process for a mission-based and multi-stakeholder arts organization; understand a variety of strategic planning tools; gain insight into the principles of governance; become acquainted in leading deep organizational change with change management tools; and be acquainted with a variety and appropriateness of organizational structures.

The course will help learners to understand the relationships between strategy, planning and execution; develop a strategic and mission-based approach to mapping the organization’s future; improve analytical skills of internal and external environment data and trends; use key performance indicators and benchmarks to evaluate progress on strategic goals; and develop creative planning and problem-solving skills for opportunities and challenges, and develop and implement a strategic plan.

About the Instructor

Elspeth Murray is an Associate Professor and the Associate Dean of MBA and Masters Programs at Smith School of Business. She is also the Director of the Queens Centre for Business Venturing (QCED/QCBV) and the CIBC Faculty Fellow in Entrepreneurship. Dr. Murray is the Managing Director for the QCED/QCBV (Queen’s Centre for Business Venturing), the entrepreneurship centre at the Smith School of Business. 

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